4
Special Feature
Things
Facebook
can do
for your
eye care
business
By Trudi Charest, RO
Facebook is still important to your
overall marketing strategy.
With more than 1.52 billion
daily active users, the chances of
your potential patients being on
Facebook is high.
Facebook has made many changes
over the past few years that
particularly affect business pages.
The most noticeable is the visibility
of your posts to your followers.
Less than 10 per cent of your
following is seeing your posts
unless you are boosting them.
36 Optical Prism | September 2019
Boosting means putting some
dollars and budget behind the post
to make it show up to your followers
and non-followers.
Has it become a pay-to-play model?
Yes!
Facebook can be a powerful
engagement strategy for both your
current customer base and future
customers. Facebook allows you
to post images, videos, events and
articles about everything eye care
and eyewear. Your posting strategy
should always consider who is your
target market and what is going
to get them interested in clicking
to learn more. Rule of thumb is
engagement…not education.
If we are posting too much on
eye health, eye disease or book
an appointment we are going to
lose them. If we are posting great
information, tips and fun posts we
are going to keep their attention.
There are other valid reasons to
use Facebook as a marketing tool…
keep reading!