From top: FLT 2721; FLT2723; AV 1128.
In Style
Looking great comes down to the right materials and careful craftsmanship. Match Eyewear Canada has been a leader in innovative design options and styles for men and women. They have developed several collections which fit the lifestyles of active Boomers. Today’s Boomers are leading active, vital lives full of fun, travel and adventure. Fashion is now at the top of their priority list for selecting eyewear, along with comfort and durability. “Just like anyone else, Boomers want to look modern and attractive, but also age appropriate. With the wide selection of eyewear available
today there is never a need to sacrifice fashion for function,” said Ethan Goodman, President of Match Eyewear Canada. He notes the significant growth in this market over the past few years and the expected further explosion in this population’s need for eyewear is helping to shape how companies are planning and developing their eyewear designs. “With the significant and growing market share that Boomers represent in this industry, it’s no surprise that most eyewear companies are actively pursuing the 60-plus consumer by creating eyewear lines specifically for them,” he said. “Marketing campaigns are then designed to impart a vital, attractive,
even sexy image. This image is further enhanced by the licensing of brands by older, glamorous celebrities.”
Seeking Care
A report conducted by Transitions Optical (Employee Perceptions of Vision Benefits) found that many people in the workforce are not taking advantage of the eyecare available to them. It found that Boomers were only slightly more likely than younger employees to enroll in a vision care benefit program. This leaves a large percentage of the workforce at risk of poor job performance and an increased potential for injury or mistakes.
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OPTICAL PRISM | SEPTEMBER 2013