THE CONSUMER IS READY TO EXPRESS
THEMSELVES WITH THEIR EYEWEAR AND
SHOW THEIR INDIVIDUALITY
“My Dad is a baby boomer who likes to use his glasses
to express himself. He will switch them out depending
on his mood, or the occasion,” said Rachel MatthewsBurton, fashion stylist represented by Judy Inc.,
whose father boasts a panoply of frames from
across the colour spectrum. The
fashion equivalent of frosting on
a cupcake albeit a bit more
significant and a lot less
tasty, it is, a very real part
of identity.
The consumer is ready
to express themselves
with their eyewear
and show their
individuality says
Michael Feigen,
vice-president at
Shilling Optical.
" Our customers are
telling us that they
want eyewear Ɩ