Personal Style
CANADIAN ACTRESS LAURENCE LEBOEUF SHARES
HER TAKE ON BEING THE NEW ESSILOR GREEN
TINT SPOKESPERSON
1. What made you want to join the
Essilor team for this campaign?
They’re super practical and oh,
so glam!
I have been wanting to be
a spokesperson for something that
represents me, something that
would not make me feel like an impostor and would make a difference.
As makeup and hair products are
not really me, I found a sense of
belonging with the Essilor products
and their team. Eye health has
always been important to me.
3. What is your eyewear style?
2. What is it about Essilor products
that made you decide to be a part
of the iconic Green Campaign?
I am really excited to be part of this
campaign. I’ve worn glasses since
I was a girl and it was always really
difficult to find lenses that took care
of eyes and that were fashionable.
I finally found glasses that suit my
vision no matter where I am, inside
or out, they adapt to my lifestyle….
24 Optical Prism | October 2014
I have always been attracted to
designer eyewear. My ultimate
favorites are Cavalli, Ray-Ban,
Chanel and Gucci.
4. Who do you look to for style
inspiration when it comes to
eyewear?
I would say, overall I admire classy
and beautiful women… Jackie
Kennedy has always been an inspiration for me: her style, her elegance
are unmatched.
5. What have you learned about
eyewear since joining the Essilor
campaign?
Being a part of the Transition Iconic
Green Lenses campaign has allowed
me to discover lenses that adjust to
outdoor light while maintaining the
natural colours. I was surprised to
learn that the green tint in the
lenses do not actually tint the
colors we see but in fact enhances
the true and natural colours of
our environment.
6. What made you take on eye
health as personal advocacy
mission?
As a child I always struggled with
bad eyesight and I can truly relate
to kids in this situation. Being
part of this campaign is also an
opportunity for me to bring awareness to the importance of yearly
eye exams and that keeping your
eyesight healthy can also be fun
and fashionable.
7. What is your next on camera
project?
We are starting to shoot season 2
of 19-2 the English version as well
as the film Turbo Kid premiering
early 2015.