MANY EYEWEAR COMPANIES HAVE RESPONDED “THIS DEMOGRAPHIC REPRESENTS
A HUGE OPPORTUNITY FOR BRANDS TO HELP THIS GROUP ENJOY THEIR GOLDEN
YEARS IN STYLE WHILE EXTENDING THE ACTIVITIES THEY DO FOR YEARS TO COME,”
SAID MIKE LEWIS, DIGITAL MARKETING MANAGER FOR ZEAL OPTICS.
There are nearly
7.4 MILLION BOOMERS,
nationwide, according
to Statistics Canada.
MANY ARE ACTIVE AND
ARE SPENDING MORE
TIME OUTDOORS,
especially since
the youngest
of the generation
— born between 1946
and 1965 — are
nearing retirement.
ZEAL OPTICS
The boutique line offers a Performance Collection —
for highly active consumers such as triathletes and
competitive cyclists — with a “rock-solid fit” and
precise visuals.
Its Active Collection — for the outdoor enthusiastwho enjoys hiking, biking, and jogging — includes
more than a dozen impact-resistant options.
All models are made with ProFlex Rubber™ and
lenses that protect eyes from the sun’s rays,
Lewis said.
“ZEAL Optics’ full line is designed for the active
outdoor enthusiast who wants to explore their
passions and pursuits without sacrificing fashion,”
he said.
About
60% OF BOOMERS
are moderately active,
the Heart & Stroke
Foundation says in its
latest Report on
Health of Canadians,
and about
36% OF BOOMERS
plan to take up a new
hobby in their
later years.
Optical Prism | October 2014 21