Glimpses
SAFILO CONFIRMS EXPIRATION OF
DIOR LICENCE IN 2020
Safilo Group has confirmed that the license
agreement for the Dior and Dior Homme
collections of sunglasses and optical frames will
end at its expiry date of Dec. 31, 2020.
Safilo has been creating, producing and selling
Christian Dior eyewear for over 20 years,
establishing, nurturing and confirming its
standing as one of the most appreciated brands
in the industry, based on its highest quality
craftsmanship and distribution, and selling more
than 30 million pieces of Dior eyewear over that
period. In the fiscal year 2018, the Dior license
accounted for roughly 13 per cent of Safilo total
sales.
Safilo Group chief executive officer Angelo
Trocchia stated: “During two decades of the Dior
eyewear license, Safilo has created collections
that have made history in the eyewear sector.
Our company has 85 years of expertise, with a
commitment to and passion for the industry which
we are proud of. To build an even stronger Safilo
for the future, we are ready to continue leveraging
on our human capital and the solid foundations of
our attractive and balanced license portfolio, as
well as our proprietary brands which are growing
in line with our plan. We will fully focus on our
unique creativity, technology skills and people to
expand even further our brand portfolio, already
enriched with the renewals of key brands such as
kate spade new york, Tommy Hilfiger, havaianas,
and Fossil, among others, and with the recently
signed license agreements with Levi’s, Missoni,
and David Beckham.
We remain fully committed to our 2020 Group
Business Plan, aiming to reignite sales growth
focusing on key geographies, brands and
channels while recovering operating performance
44 Optical Prism | October 2019
enabled by our cost reduction program. We are
on track with our goals and will further accelerate
our journey towards restoring an adequate and
sustainable level of profitability by 2020, which
will enable us to effectively manage this license
exit,” concluded Angelo Trocchia.
Safilo will present a new Group Business Plan by
the end of 2019.
SAFILO TAKES ANOTHER STEP
TOWARDS ENVIRONMENTAL
SUSTAINABILITY
Safilo has announced that starting with the
fall 2019 selling season, all globally produced
point of purchase marketing materials, namely
counter cards or show cards, will be FSC
certified, representing another significant step
towards environmental sustainability.
To this end, any new printed point of purchase
materials produced globally or locally in individual
countries, will follow the same global directive.
FSC certification sustainability is becoming
increasingly relevant at a global level and with
consumers who are sensitive to products that
are produced by eco-friendly brands. FSC
certification ensures that items come from
responsibly managed forests that provide
environmental, social and economic benefits.
The FSC, an acronym for Forest Stewardship
Council, is an independent, non-profit organization
that protects forests for future generations.
Safilo continues to work with its vendor
partners to evaluate additional opportunities to
support a circular economy aimed at minimizing
waste and making the most of resources.