Optical Prism October 2019 | Page 30

Special Feature Leroux points to Kodak Unique Dynamic Reading Optimization (DRO) as an exciting new technology now available to consumers. This improves the overall optical performance of the lens, while significantly reducing oblique astigmatic errors in the reading area. The average increase in effective reading area is 17 per cent over a range of prescriptions, while the average reduction in oblique astigmatic errors in the reading zone is 54 per cent. For certain prescriptions, DRO can virtually eliminate oblique astigmatism. “The technology greatly reduces off-axis viewing, allowing the eyes to comfortably focus in the reading area for longer periods of time,” touts Leroux. DEAR PROGRESSIVES Essilor’s Varilux series of progressive lenses are perfectly adapted for the older demographic. Varilux is the first progressive lens that has been created and is celebrating its 60 years anniversary this year. Varilux X Series has the best of Essilor technologies to provide not only sharp vision and smooth transitions at any distance, but also extend the vision within arm’s reach, so the wearers no longer have to tilt or angle the head to find their focus. For connected people that are spending time on smartphones, tablets or computers, Essilor has a specific lens called Varilux Digitime. Varilux Digitime lenses are ergonomically designed for digital device usage and exist in three different versions (for ultra-near vision / near vision / intermediate and extended vision) to suit the wearer’s connected lifestyle. Varilux Digitime lenses always come with a protection against harmful blue light to protect the eyes of the wearers in front of screens. HIDE YOUR LINES AWAY The folks at HOYA know that many seniors require progressive lenses for a smooth transition between reading, driving and all of life’s daily activities. That’s why HOYA is very proud to offer its progressive ‘no-line’ eyeglasses lenses, which have a gradual curvature across the lens surface and provide not only clearer vision at near and far distances, but also smooth, comfortable transitions in between. HOYA’s ability to personalize each and every lens means customers, for the most part, can still get the frames they’ve been dreaming of. OP 30 Optical Prism | October 2019