The World Sight Day Challenge,
co-ordinated by Optometry Giving
Sight, is a major international
fundraising campaign.
videos of the champions sharing their
stories, leading up to World Sight Day.
The organization is challenging the
optometric community to make a
donation or choose a fundraising
activity to raise awareness and funds,
which will support schools of optom-
etry and the training of other eye care
professionals, help build and equip
community-based vision centres that
provide access to vision care and glass-
es where currently no services exist.
Optometry Giving Sight says every
$100 raised can provide eye care for
up to 20 children.
For WestGroupe's social media
challenge, the company will be posting
On Oct. 11, WestGroupe will be releas-
ing videos of the champions completing
a challenge with their friend, who will
then challenge three other friends to
complete the task and post it to their
social media to keep it going while do-
nating to the link in the video's message.
The first video will be released at
8 a.m. eastern standard time on the
@WestGroupe Twitter and at 9:30 a.m.
EST on WestGroupe's Instagram and
Facebook page.
Competitors are to complete the tasks
while blindfolded as they are filmed by
a second person. They can then share
30-second clips across social media
channels with the hashtags
#WithoutMySight, #WorldSightDay
and #EverydayHeroes and tag @
WestGroupe.
Examples of challenges include
brushing teeth, writing a letter, feeding
yourself and using the computer.
Competitors are to end the video with
“together we can make a bigger impact.”
No videos that compromise a person's
safety, such as driving a vehicle or op-
erating machinery, will be accepted.
WestGroupe's fundraising page can be
found at www.canadahelps.org/s/42nut
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OPTICAL PRISM | October 2018 39