Ogi, Gels
Manhattan
WestGroupe F-3615
appreciated by this segment as they
look for interesting eyewear that
reflects their style.”
Flattering, uplifting rim shapes are
also popular.
“For men, special hinges and technical
aspects that improve the quality of
the frame are key selling features for
this group,” she says.
WestGroupe SF-517
Blue tones, from ink to teal to turquoise
have all been popular colours within
WestGroupe’s Fysh UK collection, as
have burgundies, pinks and purples.
WestGroupe SF-525
“Contemporary, ‘wearable’ design
resonates with the Boomer segment
much more so than short-term, high-
fashion looks.”
As most Baby Boomers are full-time
eyeglass wearers, comfort and fit are
also extremely important.
“Materials such as stainless steel, ti-
tanium and HD acetate are increasing
in popularity as consumers search
for lightweight, quality materials that
are comfortable from morning until
night,” says Suliteanu.
“Boomer women tend to gravitate
towards pattern and colour more so
than younger demographics,” says
Suliteanu.
“Detailing, whether it is a laser-cut
design at the brow and temple or an
interesting laser-printed pattern, is
18 OPTICAL PRISM October 2018
“Over the last year, we have seen a
strong demand for vivid, rich colours
coupled with metallic shades of gold,
rose gold, silver and pewter,” says
Suliteanu. “For theBaby Boomer man,
neutrals like brown, grey, black and
navy are the most popular but we have
seen increased demand for subtle pops
of colour detailing. Olive and khaki
are also trending in men’s eyewear.”
Ogi Eyewear, meanwhile, says they’ve
noticed Baby Boomers are making
some bold choices when it comes to
their eyewear.
“With an increase in the use of metals,
the bold choices for unique colours
are becoming more available and even
prominent,” says Ogi Eyewear designer,
Chelsey Wright. “Vibrancy is the
definite go-to. Reds, purples and navy
palettes draw anyone who’s still look-
ing for a little edge in their look.”
Stylish eyewear is important to Baby
Boomers, as both an accessory and
for function.