Safilo Group strengthens presence in Chile
Transitions Optical
offers new kids’
resources
To help eyecare professionals better
understand and treat young patients,
Transitions Optical has released new
kids’ resources featuring staff education
and marketing materials.
Safilo Group, the fully integrated
Italian eyewear creator, manufacturer
and worldwide distributor of quality
and trust, announces an exclusive
distribution partnership agreement
for Chile with Valente Eyewear &
Trade, leading local operator of long-
standing tradition, proven capability
and industry trust.
“We are committed to broaden the
market offer in Chile with our globally
leading eyewear brands of trend-
setting design and technical product
sophistication. We see an opportunity
in Chile for international eyewear
brand building and further development
of eyewear retailing across all our
segments,” says Luisa Delgado, CEO
of Safilo.
The Chilean market is a further addi-
tion to Safilo’s Latin America Division
(LA), established in late 2013 in the
context of its 2020 Strategic Plan.
Today’s kids, also known as Generation
Z, make up more 22 per cent of the
Canadian population and have unique
eye care needs compared to adults and
kids of previous generations. The kids’
resources from Transitions Optical
include information on the importance
of vision in childhood development,