Optical Prism October 2017 | Page 21

Alternative, Grace G8027 Alternative, Grace G8025 Alternative, Grace G8026 “We find a lot of Baby Boomer women are experimenting with more colour and fun shapes in their eyewear,” says Paul Storace, CEO of Alternative Eyewear. “As they mature, they become more comfortable with their sense of style and have fun expressing that in their eyewear.” Alternative, Vue V953 “Classic colours like torts, blacks and silvers will always reign supreme with this generation, but throwbacks to cat-eyes, funky patterns and unique splashes of colour are showing up more and more.” Men, on the other hand, typically err on the more conservative side. “Men are committed to the styles that they are familiar with – metals being popular,” he says. Alternative, Staag Alternative Eyewear offers many models from its Grace, Vue and Staag Spectacles collections that appeal to mature Canadians. “Classic colours like torts, blacks and silvers will always reign supreme with this generation, but throw- backs to cat-eyes, funky patterns and unique splashes of colour are showing up more and more,” says Storace. Alternative, Vue V926 Optical Prism | October 2017 21