"THE CHALLENGE IS
BEING CONSISTENT AND TRUE
TO YOUR BRAND’S ESSENCE."
5. As music changes, how do you see
the direction of eyewear changing with it?
The John Varvatos brand is rooted in rock 'n' roll,
and the designs often draw inspiration from the
past, repurposing the ideas into something entirely new. The resulting collections reflect the quality
and attention-to-detail inherent in old world
tailoring, while creating luxurious, comfortable
product for a modern lifestyle. My eyewear designs
will continue to mirror this inspiration, vision
and direction that John has for the brand.
6. Fashion is always changing, but what never
goes out of style?
I believe that fashion is a continuity of reverting the past into the present – what goes around
comes around, and most styles or trends come
full circle. The challenge is being consistent and
true to your brand’s essence.
7. Which musician from the past do you
wish you had the chance to work with on
a collection?
One of my favorite musicians of all time is Jimi
Hendrix. I would have loved work with him on
an eyewear collection.
8. What music is playing while you are working?
I’ve been listening to The Doors lately, and music
from The Rolling Stones’ is always in rotation!
9. What accessory can you not live without?
My phone! I use my phone to snap photos of
things I’m inspired by, whether it’s art,
architecture or my family.
10. This collection includes a partnership with
The Ringo Starr Peace and Love Fund, why was
this an important component of the collection?
Both John Varvatos and Ringo Starr are wellknown for their remarkable charitable efforts, so
I believe the campaign presented a great opportunity for them to support a cause such as The Ringo
Starr Peace and Love Fund.
11. What can eyewear enthusiasts expect to see
from John Varvatos Eyewear as we enter 2015?
Next year, people can expect John Varvatos
Eyewear to have smaller, more refined shapes,
and even more old school rock 'n' roll inspiration.
Optical Prism | November-December 2014 19