Optical Prism November - Page 22

1. Tell us about piece Ringo Starr is wearing. DANISH DESIGN Ringo Starr is wearing the John Varvatos V793 sun style in Gunmetal in the new John Varvatos Fall 2014 campaign images. They’re Ringo Starr’s personal frames – that include his optical prescription – which he wears regularly. The V793 style is from the John Varvatos Artisan Collection. The lightweight rimlessframe features a three piece mounted design, in addition to a filigree pattern detailing on the temple and bridge – creating a subtle, effortless style. The style is available in Brown, Gunmetal, and Gold mirrored lenses – for those searching for a little more rock and roll. 2. What do you think made Ringo Starr the right choice for John Varvatos’ fall 2014 campaign? The John Varvatos brand is rooted in, and inspired by rock ‘n’ roll. The creative spirit, electricity and edginess intrinsic in the personal style of rock ‘n’ roll icons such as Ringo Starr inspire John and influence the evolution of his eclectic sensibility. Ringo was also a fan and customer of the John Varvatos brand, so the partnership was a natural fit. 3. Where did the design inspiration come from for this collection? The John Varvatos Artisan Collection is one of four eyewear collections for the brand which include, the Bowery Collection, the Classic Collection, and the newly launched Soho Collection. The Soho Collection is inspired by John Varvatos’ first store opening in New York City’s Soho neighborhood, and features eight new styles, four optical, three sun (with polarized lenses, a first for the brand!) and one readerstyle – each offered in three rich colours. The Soho Collection has an elevated level of timeless, polished and tailored design. COS EXCLUSIVE DISTRIBUTION DISTRIBUTION EXCLUSIVE 8360 Mayrand, Montreal Quebec, Canada H4P 2C9 // Tel. 1-800-363-2341 4. Who have been some of your favourite music artists to work with in the past? All of the musicians John has worked with for his advertising campaigns have been great at supporting the brand and our various eyewear collections, so it’s hard to choose favorites. However, meeting and working with Ringo Starr was definitely a dream come true as a Beatles fan!