Vision & Voice
iGreen, which is a new product
that we dis in Canada, is producing
eyewear with eco-friendly materials
and modern equipment. iGreen is
defined as environmentally friendly
as it produces almost no waste during
the production process. They have
invested in a clean and environmentally safe production for this collection yielding finished frames, which
require less water, and less electrical
energy to produce when compared
to acetate frames.
Michael Feigen,
Vice-President at Shilling Optical
The Internet, by far. And we've only
seen the beginning of it.
Don Armstrong,
owner of i. Frame Inc. Canada
I think the biggest impact is the
lenses. When talking about technology, it is the lenses that are evolving
rapidly. There’s so much innovation
behind this!
Frames don’t change the eyewear
industry that much. But sometimes
it’s funny how something that’s not
technical at all, can change a life.
A couple of months ago we had an
example of this in our Antwerp store.
A man came in and he couldn’t find
e-commerce. Today only four per
cent of eyewear sales are done online,
but this is where the consumer (and
patient!) is today and where they are
going. They want access anywhere,
anytime across categories and
services. We see the development of
online solutions as a necessary tool
for doctors to create a closer and
more consistent relationship with
their patients.
Second, we see wearables changing
the conversation. While it’s still
unclear just how significant this
category segment will become,
the fusion of technology, form
WHAT TECHNOLOGY IS HAVING THE BIGGEST
IMPACT ON THE EYEWEAR INDUSTRY?
Technology and the Internet certainly
play a large ro