Optical Prism November 2019 OP_November_joomag_2019 - Page 33

News Attendees learned from one anoth- er over dinner and were encour- aged to continue creating genuine content that draws patients and customers attention to all the vision community has to offer. Vision Expo West also provided the backdrop for two industry leaders to be recognized this year. The Vision Choice Award winner was Carl Zeiss Vision Inc., who was honored for their C-UV Protect Tablet that demonstrates whether eyewear has full ultraviolet (UV) protection. Additionally, the new TopVEW leaderboard program of- fered attendees the opportunity to vote for their favorite products and services on the Show Floor using the Vision Expo mobile app to scan unique QR codes displayed at each exhibitor booth. Safilo Group was announced as the first-ever “Best Product” award winner for the Kate Spade New York collection. Following a successful Vision Expo East debut earlier this year, the new destination, the BRIDGE, opened at Vision Expo West with a series of highly-attended events including the EYE2EYE Series keynote pre- sentation with Piera Gelardi, Ro- berto Monaco’s Leadership Forum, fashion trends presentations, the Boutique Buyer panel and more. As the BRIDGE delighted attendees in both New York City and Las Vegas, it is being considered a finalist in this year’s Trade Show Executive (TSE) Gold 100 Grand Awards. “The BRIDGE was designed to provide attendees access to diverse and inspirational content that will continue to feed their passion for the industry,” said Joanne Mohr, Vision Expo event director, Reed Exhibitions. “We’re thrilled the BRIDGE is being considered for this award and we’re looking forward to continuing our work to make Vision Expo the ultimate event for all members of the opti- cal industry.” OP Optical Prism | October 2019 33