News VEW puts spotlight on innovation and inspiration Vision Expo West 2019, held in the Las Vegas Sands Convention Center, once again brought eyewear and eyecare providers, buyers, industry media and influencers in the vision community together for a successful show. Across social media, the optical industry generated a buzz sur- rounding various events including OptiCon @ Vision Expo, engaging education courses, the new EYE- 2EYE Series and more. Notably, the optical industry gener- ated 28 million impressions to date using the hashtag #VisionExpo, an increase of 68 percent over 2018. OptiCon @ Vision Expo provided attendees with unmatched edu- cation offerings and inspirational content from Rebecca Alexander, psychotherapist, extreme athlete, activist and author of the memoir “Not Fade Away.” Attendees had the opportunity to listen to Alexander’s personal story of “senses lost and found” before a book signing event in the OptiCon Hub. 32 Optical Prism | November 2019 1 2 3 4 5 6 1. Anisa and Mehran Baghaie of Spectacle Eyeworks. 2. Shaleen Ratansi, marketing director at WestGroupe. 3. Richard Allan, vice-president of sales at Optika Eyewear. 4. Cassandra Slepian, director of sales & marketing at Alternative/Plan “B” Eyewear. 5. Ashley Barby and Milan Madhavji of Specsy. 6. Eden Wexler, director of PR & com- munications at Safilo North America. “OptiCon @ Vision Expo West 2019 was truly an event to be seen and we were thrilled to see attendees enjoying music and networking at the OptiCon Welcome Event,” said Tom Barracato, past chairman of the American Board of Optician- ry. “Additionally, the luncheon featuring Rebecca Alexander was a complete sellout with attendees enthralled with the interactive conversation.” Attendees also had the opportu- nity to explore a variety of topics from the show’s diverse education offerings including the new myopia track with an interactive session curated by the Brien Holden Vision Institute. Each session enabled attendees to engage with top pro- fessionals as they learned the latest in myopia care, prevention and patient education. At the all-new Battle at the Sands: Case Challenges in Optometry competition, panelists presented cases highlighting imaging technol- ogy for a chance to win the audi- ence’s votes. Following the informa- tive and entertaining presentations, the final winner was announced as Danica Marrelli, OD. On Friday evening, the second annual EyeStyle Influencer event, sponsored by The Vision Coun- cil, brought 40 optical industry media and social media influencers together to celebrate their work promoting eyewear and eyecare.