Optical Prism November 2019 OP_November_joomag_2019 - Page 16

Durango Uproar Oakley Prizm lenses also relieve eye fatigue and impeded vision by eliminating all four types of glare: distracting, discomforting, disabling and blinding,” says Gerber. This winter, Bollé is offering the Holman Floatable, which combines sport design with a lifestyle shape. Lightweight and flexible TR90 nylon delivers great comfort and fit. The Cobalt, meanwhile, merges true mountain heritage with a modern shape. This style includes removable injected side shields and a bold style. A&M Capital Europe, which acquired Bollé Brands in August 2018, also announced it has acquired the SPY Optic brand, which designs, markets and distributes premium sunglasses, goggles, helmets and prescription eyewear. The SPY Optic brand, symbolized by the distinct “cross” logo, has a strong brand awareness in its action sports segment, with a reputation for high-quality products, style, and innovation, most notably showcased in its Happy Lens technology. “Our dedicated approach, support and investment will drive exciting new developments in product innovation and design, which will form the basis of considerable global growth. This new acquisition establishes Bollé Brands as one of the key players in the premium performance sport and lifestyle 16 Optical Prism | November 2019 eyewear and helmets markets,” said Peter Smith, CEO of Bollé Brands. At Oakley, the company’s eyewear designers want to help all athletes master the mountains this winter as it expands its Line series of goggles with the XL and XM models. Erin Byrnes, brand director for Oakley in North America, explains how Prizm Lens Technology will give skiers and boarders a serious edge on the slopes. “They are designed to maximize contrast and enhance visibility over a wide range of snow and lighting conditions,” she says. The fall Line goggles feature a cylindrical style and rimless design, engineered to create a wide field of view. And they are prescription eyewear compatible. Discrete frame notches at the temples provide compatibility with most prescription eyewear. “Changing lenses is quick and easy with our Ridgelock Technology,” explains Byrnes. “But it still allows for a complete lens seal to prevent harsh conditions from penetrating into your goggles.” At Marchon, its Dragon Eyewear brand has launched a new premium XP Cross-Performance sunglass collection, which features six styles designed for adventure, discovery and exploring the unknown.