On the cover
For outdoor enthusiasts, it doesn’t matter how much
money they spend on all that fancy gear this winter.
If they don’t have the right sunglasses or goggles
to perfectly complement their prescription, they
might as well just stay at home.
Many new eyewear products have recently
launched in the Canadian marketplace that
were designed with avid skiers, snowboarders,
mountain climbers, hikers, runners or
adventurists in mind.
For the first time, Smith’s 4D Mag goggles are
introducing “BirdsEye Vision,” a new lens shape
that actually extends and curves below the
sightline.
The benefits are explained by Graham Sours,
category director at Smith.
“By reducing peripheral distraction, the 4D MAG
allows you to see more of what is around you, so you
can do more, anywhere on the mountain. They also
include ChromaPop lens technology to amplify
detail and enhance natural colour and helmet
compatibility,” says Sours.
The urban-styled designs are both constructed
with lightweight yet durable injection-molded
Evolve bio-based frame materials.
“It’s a proprietary eco-conscious alternative
to help reduce the use of petroleum in eyewear
manufacturing,” says Mark McCann, Smith’s
eyewear category manager for sunglasses.
“Evolve frames are lightweight and durable, while
offering flexibility, high elasticity, remarkable
toughness and excellent chemical resistance.”
The Pinpoint and Uproar both feature
interchangeable nose pads and a saddle bridge that
is designed to sit comfortably yet elevated from the
face to reduce bounce while running and promote
airflow to minimize fogging.
At Bollé Brands, René Gerber, senior marketing
manager - North America, says polarized lenses are
just as important in winter as in summer months.
“Glare from snow, ice or water on the pavement
can be blinding, especially when driving. Polarized
For the slopes to the streets, Smith also
offers the Pinpoint and Uproar models,
designed for runners whether they are
tackling five-kilometre or 500-mile pursuits.
Cobalt
4D MAG
Optical Prism | November 2019 15