Optical Prism November 2019 OP_November_joomag_2019 - Page 15

On the cover For outdoor enthusiasts, it doesn’t matter how much money they spend on all that fancy gear this winter. If they don’t have the right sunglasses or goggles to perfectly complement their prescription, they might as well just stay at home. Many new eyewear products have recently launched in the Canadian marketplace that were designed with avid skiers, snowboarders, mountain climbers, hikers, runners or adventurists in mind. For the first time, Smith’s 4D Mag goggles are introducing “BirdsEye Vision,” a new lens shape that actually extends and curves below the sightline. The benefits are explained by Graham Sours, category director at Smith. “By reducing peripheral distraction, the 4D MAG allows you to see more of what is around you, so you can do more, anywhere on the mountain. They also include ChromaPop lens technology to amplify detail and enhance natural colour and helmet compatibility,” says Sours. The urban-styled designs are both constructed with lightweight yet durable injection-molded Evolve bio-based frame materials. “It’s a proprietary eco-conscious alternative to help reduce the use of petroleum in eyewear manufacturing,” says Mark McCann, Smith’s eyewear category manager for sunglasses. “Evolve frames are lightweight and durable, while offering flexibility, high elasticity, remarkable toughness and excellent chemical resistance.” The Pinpoint and Uproar both feature interchangeable nose pads and a saddle bridge that is designed to sit comfortably yet elevated from the face to reduce bounce while running and promote airflow to minimize fogging. At Bollé Brands, René Gerber, senior marketing manager - North America, says polarized lenses are just as important in winter as in summer months. “Glare from snow, ice or water on the pavement can be blinding, especially when driving. Polarized For the slopes to the streets, Smith also offers the Pinpoint and Uproar models, designed for runners whether they are tackling five-kilometre or 500-mile pursuits. Cobalt 4D MAG Optical Prism | November 2019 15