ECPs take part in
Essilor Canada Alive
Summit and Roadshow
By Denis Langlois
Eyecare professionals gathered in Toronto in
September for an Essilor Canada Alive Summit
and Roadshow event at Westin Harbour Castle.
The daytime Alive Summit, an exclusive event for
Varilux Xperience partners and their teams, fea-
tured four segments with four different speakers.
Martin Lesperance, Director of Training and
Development at Essilor Canada kicked things
off with a morning session in which he used his
story of becoming a marathon runner, despite
seemingly insurmountable odds, to show and
motivate attendees that it is possible to
“achieve the impossible.”
Mohamed Charfi of Mercedes Canada, wrapped
up the morning portion of the schedule with
a talk about the automobile company's history
and how Mercedes sells innovation in
a premium marketplace.
Optometrist Dr. Justin Bazan of Brooklyn, New
York, then provided participants with tips, tricks,
strategies and examples on how to promote their
optical offices and increase business through
the use of social media, particularly Facebook.
He also spoke about how to engage with pro-
spective and current clients on social media and
how to attract new customers using social media.
Paul Thurman of Columbia University was the
final speaker of the day. He discussed how to
create a winning team and manage its success.
The Roadshow in the evening, which ran from
5:30 to 11 p.m. and was open to all independent
eyecare professionals and their teams, included
a cocktail supper and information on Essilor
Canada's latest innovations for Varilux, Crizal
and Transitions.
28 Optical Prism November 2017
The highlight of the evening program was a
presentation, called The Power of Generations,
by internationally acclaimed speaker Jason
Dorsey. The best-selling author and Millennials
research specialist explained how to address the
challenges each generation presents to
eyecare practices.