Vision & Voice
“How important is
frame technology to both
a brand's quality and image?”
"I think that frame technology is important
to a brand’s quality and image. As inde-
pendent opticians, we must differentiate
ourselves with frames that have a "story."
The story needs to be about the benefits and
features of the frames we are suggesting
for our patients. There are vast differences
between a mass-produced, a low-end frame
and a hand-finished frame created with
quality materials and finishes. Educating
our patients about these differences
is imperative.”
Lorne Kashin, Executive director,
Ontario Opticians Association.
“A patient may choose a frame for a
variety of reasons. It can be the style,
designer, brand or functionality, but a
frame well built with leading materials
and technology is what will make the
consumer happy for a long time. This
cause and effect not only brings great
value to the frame’s brand but the
ECPs brand as well.”
Jonah Baumann,
Lab Business Development,
Canadian Optical Supply.
“Frame technology is a key component, it is what sets your brand
apart. It’s what defines your product and tells the industry who you
are as a company. We have always defined ourselves as a company
dedicated to advancing frame technology because it solves problems,
it’s interesting and it starts a conversation.”
Paul Storace, CEO,
Alternative & Plan “B” Eyewear.
10 Optical Prism November 2017
"Etnia Barcelona implements tech-
nology to all phases of developing
our frames. From the design and i+D
process to manufacturing, we use the
latest technological advances and
the most advanced processes. We take
every last detail into account in order
to bring a high added value and the
image of high quality to our frames.”
Catherine Anselmo,
Etnia Barcelona.