SILMO
I
t was another exciting year at
Silmo Paris 2013 with more than
1,300 brands featured at the event.
Among the major highlights of
the event were Silmo d'or Awards,
MO by Silmo, Silmo Academy and
merchandising workshops with two
new major innovations this year:
Fashion Style and La Manufacture.
For the 20th consecutive edition,
the jury chaired by designer Mathieu
Lehanneur, handed out the SILMO
d’OR awards, celebrating creativity
and innovation across 8 categories,
plus a Jury's Special Award.
The merchandising workshop
provided coaching and one-to-one
sessions
with
merchandising
professionals along with daily
presentations on the theme: “The
keys to success at your point of sale—
the customer pathway.”
Because fashion is a major
development goal for the optics and
eyewear sector, SILMO presented for
the very first time, FASHION
STYLE, a vast forum dedicated to
men and women's fashion brands in
the ready-to-wear and haute couture
segments.
Silmo Paris 2014 will be held
September 26-29 at the Paris Nord
Villepinte Exhibition Centre. To
learn more visit en.silmoparis.com. •
30
OPTICAL PRISM | NOV/DEC 2013
The 2013 award winners were
• Frames category DITA EYEWEAR with Thom Browne
• Sunglasses category FACTORY900-AOYAMA with Fa-1111
• Sport category JULBO with Tensing Flight
• Children’s category SEAPORT with KILT 03
• Innovation category CIDI with 3MOMI Tech
• Vision category Lenses BBGR with Intuitiv
• Contact lenses COOPERVISION with MyDay
• Low vision category ESSILOR with Prodigi Duo
• Equipment category NIDEK with ARK-1s
• Jury's Special Award MASUNAGA with Masunaga GMS Limited 2013