Mizyake Couture
4183 from Optika
Eyewear
Metals are also making a return
to eyewear boutiques this season as
many clients search for less imposing,
traditional frames. But metal doesn’t
have to be boring as patterns are once
again infused into the style mix.
“I think the biggest trend for 2014
is the increase in demand for metal
optical frames. People are now
returning back to lightweight metal
frames with style,” said Richard
Allen, VP of Sales for Optika. “As
per our Nat and Coco NC1103
Bronze, we feature aluminum metal
designs with leopard print, which
makes a statement, and is very
comfortable to wear.”
He notes the Mizyake Couture
4183 Black features a vintage acetate
look, while being a super light
weight stainless steel optical frame.
The Soho 3213 Black also feature
acetates that are cut-out, showing
the acetate colour below. This allows
for original designs that make a
unique statement.
He said eyecare providers (ECPs)
should be looking at a number of
factors when recommending a piece
of eyewear besides just style to ensure
14
OPTICAL PRISM | NOV/DEC 2013
customer satisfaction.
Allen adds Optika is always a
fashionable and economic choice for
ECPs to suggest.
“Optika offers the best price/
value for their clients to have beautiful
eyewear that can meet any budget, or
craving for something original,” he said.
Ladies Only
Women remain the most discerning
of eyewear purchasers. Brand savvy
and fashion conscious, it is critical for
ECPs to take the time to help choose
a style that best reflects their clients
personality.
“Vintage shapes continue to
inspire, but they are brought into
today with abstract, artistic and
earthy patterns that give depth and
dimension, and fun brow and temple
treatments like logo emblems,
Swarovski crystals, and sculpted
metal accents,” said Ethan Goodman,
President of Match Eyewear.
He added mixed materials still
abound and contrasting rims and
temples—in colour, texture, pattern
and materials.
Women can expect to see more
rich shades this season with a focus
on deep saturated colours.
“Colour trends for women
include rich shades of red, mauve and
burgundy, along with jewel tones
such as emerald, blue and amethyst,”
he said. “Translucent and gradient
colouring continues to be very big
for winter”
AV-60S-GVlt and
AV-1128 from
Match Eyewear