Glimpses
GLASSESUSA.COM
RAISES $12.5 MILLION
GROWTH ROUND LED
BY VIOLA PRIVATE
EQUITY
GlassesUSA, the online retailer
specializing in prescription
eyewear, announced the closing
of $12.5 million in new financing led by Viola Private Equity,
a member of the Viola Group.
The funding will further
GlassesUSA's aggressive business growth and accelerate
their expansion as a leading
player in the growing global
market of online eyewear, both
B2C and B2B.
GlassesUSA was founded in
2009 by CEO Daniel Rothman,
COO Eldad Rothman, and
CTO Roy Yamner. Leveraging
their vast experience in online
branding, marketing and operations and backed by a team of
70 employees, GlassesUSA has
built a global leading e-commerce company ranked for
three consecutive years as a top
500 global retail site and coined
“one of the fastest growing
sites” by Internet Retailer.
GlassesUSA aims to guarantee
high-quality prescription eyewear at a fraction of the offline
price on a global scale and with
supreme customer satisfaction.
To do that, GlassesUSA, established an in-house optical lab
and created an efficient marketing, production, distribution
and customer support setup.
Through engaging directly
with consumers and providing
a fun and easy shopping experience, GlassesUSA has
38 Optical Prism | May-June 2015
already shipped hundreds of thousands of eyeglasses to date, both
branded and private-label.
Ayal Shiran, Partner at Viola
Private Equity said: “GlassesUSA
operates in a rapidly growing
market that is ripe for disruption.
This is Viola PE's first investment
out of our second fund and the first
investment in the e-commerce
market, an area that we are following
carefully. We are excited to lead
the round, and support GlassesUSA’s founding team in their goal of
making GlassesUSA the market
leader in this fast-growing multi
billion-dollar space."
Daniel Rothman, GlassesUSA CEO
said, “The optical industry has not
undergone a major change in
decades. Like in many other retail
industries in which e-commerce
has made a significant change,
we believe the optical industry is
being disrupted in a similar way.
Through an advanced online sales
platform, efficient supply and
distribution, high-quality products
with competitive prices and topquality customer service, GlassesUSA will play a major role in shaping
the growing online optical industry.
Glasses will no longer be an expensive medical product purchased
every two years, but a fashion
accessory purchased seamlessly
online in a variety of colors and
styles, just like shoes or any
other accessory. “
“We are very excited to partner
with Viola Private Equity as we
continue to expand our global
market share and focus on
customers satisfaction. “