IN TUNE
John Varvatos Features Marley Brothers
By Sarah McGoldrick
John Varvatos has a reputation
in the fashion world for being on
trend when it comes to mixing
style and music.
“They are wearing their personal
frames,” noted Roseillier. Varvatos
has always sought out personal
friends and artistic legends to
represent his line. Recent additions to the roster include KISS,
Willie Nelson and Ringo Starr.
His eyewear line is the epitome
of this ongoing collaboration
with the latest addition of brand
ambassadors Ziggy and Stephen
Marley. Ziggy is a six-time grammy winner who has also brought
home an Emmy for his work.
Roseillier said the various
Varvatos collections always have
something that appeals to any
wearer who loves classic detailing
and design.
The pair are the sons of reggae
music legend Bob Marley.
The brothers have built a music
empire of their own and reflect
the same style and presence of
their father.
“It’s a new generation,” said Nico
Roseillier, Creative Director for
REM Eyewear who distributes
the line of eyewear.
The campaign officially launched
in February of this year. The ad
campaign features classic black
and white imagery was shot in
“There is a retro/vintage feel.
There are beautiful colours and
fine detail. We are always telling
a story,” he said.
Austin, Texas by rock photographer
Danny Clinch.
In the ad campaign (on cover), the
duo are wearing the Soho Collection
available in round and Wayfarer
styles in both optical and sunwear.
In addition to the traditional ad
campaign, a short documentary
style film was released on johnvavartos.com where the brothers
share their musical upbringing
and the impact of their father
on their style and personalities.
To learn more about the collection
visit www.remeyewear.com.
Eyewear to differentiate yourself
32 Optical Prism | May-June 2015
LM3155
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