Optical Prism May 2019 | Page 37

Additionally, the Exhibit Hall saw a surprise appearance by former professional basketball player, Shaquille O’Neal, to represent his eyewear line with Zyloware Eyewear. With its unmatched education courses, engaging speakers and social events, OptiCon @ Vision Expo afforded attendees a variety of learning and networking opportunities. Vision Expo East also celebrated its exhibitors in the Best Booth Contest with Article One winning Most Creative Booth Design and Essilor of America winning Best Brand Activation. The next Vision Expo East is set for March 26 to 29 in New York City. Also, save the date for Vision Expo West, scheduled for Sept. 18 to 21 in Las Vegas. OP “Vision Expo is thrilled that this year’s show was a success and that we were able to share it with the many individuals who have the same enthusiasm for the optical industry as we do,” said Mitch Barkley, The Vision Council’s vice-president of trade shows and meetings. Debuting at the show, Vision Expo’s inaugural EYE2EYE series packed the BRIDGE with attendees during several events including an interview with award-winning artist, Common, moderated by multimedia personality, Lilliana Vasquez, as well as a panel with FUBU founders, Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown.