C3 (5’’) Left Flap in
for
IFC
EXTRA protection from
Harmful Blue Light.
INDOORS AND OUT.
Protection from screens.
Q. What kind of clientele does your store service?
A. The clientele is quite diverse at The Optical Boutique. Our main demographic
® XTRActive ® lenses block at least
Transitions
is primarily
the 60+ age group;
well-educated, professional people. Because of
34%
of Harmful
Blue
Light
indoors.*
our growth
on social
media, we now
have
a strong
following of the 25+ age group
– the newly graduated millennials.
Protection from sun.
Q. What are the primary brand names your store features? What are your
most popular
styles?
Transitions
XTRActive lenses block at least 88%
A. Our two — most
popular
collections
would Light
have to outdoors,
be Anne et Valentin
and
95% of Harmful Blue
where
Theo. We’re a small store with limited board space so I have to be careful with
patients need it most.*
what I choose to carry, but we do very well with Dita, Kirk and Kirk, FaceaFace
and Jacques Marie Mage as well.
Transitions lenses provide comprehensive protection,
Q. What kind
of marketing
tools
do you
use? both indoors and out,
filtering
Harmful
Blue
Light
A. I’ve been very fortunate because I’ve never had to advertise. We take most of
where the sun is the largest source of blue light.
the money that we could spend on paid advertising and instead put it back into
creating the customer experience. Then we let the customers be our marketing.
Our number one growth driver has been from repeat customers who tell their
friends about us. There is no better testimonial than word-of-mouth.
Q. What are some of the benefits of operating an independent outlet?
A. The biggest benefit of operating an independent business is that I have the
freedom to make decisions very quickly. This ranges from who I hire, what
trade shows to attend and what collections to bring in.
M | May 2018
EXTRA
protection
from Harmful
Blue Light