Optical Prism May 2017 - Page 50

framed BORN WITH ‘OPTICAL GENES’ By Denis Langlois Q. Tell us about your store's clientele. A. To say our clientele is diverse would be an understatement. Our patients come to us as young as a week old, often referred to us based not only on our extensive experience in fitting children, but also based on our unmatched selection of children's glasses. Despite our reputation and ability with children, we are also a destination for eyewear for the whole family and our clientele often includes everyone from mom, dad, child and grandparents. What our clientele seeks is also what connects them – stylish and functional frames and optically outstanding lenses. Q. What are the primary brand names your store features? A. We sell a diverse selection of frames from brands such as Etnia Barcelona, Kio Yamato, Lafont, Modo and Seraphin. We appreciate and support independent brands such as Urband Eyewear that conceptualize and manufacture frames that are unique in both design and innovation. Q. What kind of marketing tools do you use? A. We use social media, including Facebook, Instagram and our store blog, to keep our patients and prospective patients connected