Optical Prism May 2017 - Page 44

GOOGLE CONNECTS WITH ECPS EYECARE PROFESSIONALS GOT A CHANCE TO HEAR DIRECTLY FROM GOOGLE OFFICIALS AND MARKETING EXPERTS AT THIS YEAR’S VISION EXPO EAST ABOUT HOW TO USE DIGITAL TOOLS TO GROW THEIR BUSINESS. 44 Optical Prism | May 2017 It was a standing-room-only crowd on the Saturday evening of the conference for a Google Connect VIP event that featured a talk by Google agency developer Liz Austin. Austin spoke about how Internet searches are the beginning of most purchases, including for eyewear. In Canada and the United States in 2016,Google users made 80 million searches a month on topics related to vision, eye exams and optometry, she told the crowd. More than half of those searches were conducted using a mobile device.