Optical Prism publisher Robert May and Kristina Simeone, marketing manager at Marchon Canada, at Marchon's booth. VISION EXPO EAST ATTRACTS ECPS FROM COAST TO COAST Thousands of eyecare professionals gathered at the Javits Center in New York City March 31 to April 2 for International Vision Expo East. More than 5,000 brands were on display at this year’s highly successful confer- ence, which also featured over 300 hours of continuing education sessions, pop-up fashion shows and celebrity- hosted trend presentations. The newly designed WestGroupe booth. ECPs were able to explore an exhibit space that was roughly the size of five football fields and included booths dis- playing the latest in eyewear, accessories and medical equipment. Tyler Soloway of Europa Eyewear. Among the highlights of this year’s conference were sessions focused on utilizing Google’s digital products to grow eyecare businesses. This year’s educational programming also included sessions covering the lat- est in industry technology ranging from clinical diagnosis and research to blue light and retail technology. 42 Optical Prism | May 2017 Richard Allan of Optika Eyewear at the company's booth at VEE.