Campaign aimed at protecting eyes from the sun By Jody Johnson-Pettit When slathering on the sunscreen this summer, don’t forget about protecting your eyes against harmful UV sun rays. To help get the message out about eyes and sun awareness, Transitions Optical is launching a Total Sun Protection Education Campaign in Canada. “The goal of the campaign is to ensure all Canadians know how to protect their eyes all year round,” says Patience Cook, director of North America marketing for Transitions Optical. “We know that people are concerned about the sun’s UV rays, but protecting their skin is often more top-of-mind than protecting their eyes.” The campaign will target eyecare professionals as well as dermatologists to help get the message out. 36 Optical Prism | May 2017 “The campaign will create educational resources for eyecare professionals to reference when talking to their patients about sun protection,” says Cook. “By starting a dialogue around total sun protection, we hope to encourage people to take proactive steps all year long to reduce the harmful effects of the sun’s UV rays, like damage to eyesight.” New research from Transitions Optical has revealed a need for increased education on the importance of year-round protection. A December 2016 survey, conducted by Wakefield Research, found that more than half of respondents believe that sun protection is only needed in warmer summer months. The survey also revealed that only 59 percent of Canadian eyeglass wearers use protective eyeglasses – either regular eyeglasses with UV protection or photochromic lenses.