Optical Prism May 2017 - Page 28

PLAN 'B' EYEWEAR INKS CANADIAN DISTRIBUTION AGREEMENT FOR SPECT Michael Pachleitner Group (MPG) & Plan “B” Eyewear have announced a new collaboration. The two companies recently signed a three-year agreement in which Plan “B” Eyewear will become the exclusive Canadian distributor in the optical distribution channel for ophthalmic frames and sunglasses for SPECT Eyewear, including its capsule co-branded Red Bull SPECT collection which consists of sunglasses and goggles. The two partners launched the SPECT and Red Bull SPECT latest collection at Vision Expo East in New York City. Paul Storace, president of Plan “B” Eyewear: “For many years I have purposefully avoided carrying any branded or licensed product. For us to consider offering a branded product, the brand had to make sense for the company and must represent some- thing unique and different. Something that wasn’t found anywhere else. Each collection within the SPECT family represents a void that exists in the Canadian marketplace today. The technology offered in the sunwear, and goggles, from SPECT and Red Bull SPECT Eyewear is exceptionally innovative. We have always prided ourselves on our products featuring tremendous functionality, pro- prietary technology and problem-solving solutions for our customers and their patients. SPECT and Red Bull SPECT will elevate the selection of any forward-thinking dispensary that carries this col- lection. It's anything but your average eyewear.” Anthony Reid, of MPG, stated that “Plan “B” Eyewear was always their number 1 choice for this collection. Contact Plan “B” Eyewear to learn more at 1-888-399-7742 or customerservice@alternativeeyes.com. Proudly Supporting Eyecare Professionals since 1988 We are one of Canada's largest Optical Buying Groups. Call us: 1-800-263-0010 Visit us: theopticalgroup.ca