ING
Vision First
Transitions Eyecare Professional of the Year
I
t takes more than just sales
to be a leader in your field.
It takes a commitment to
both the product and to
improving the lives of others.
This is how Wael Yassein, owner
of The Eye Shoppe in Oshawa,
Ontario, has approached his career
in the eyewear industry. At the recent
Transitions Academy in Orlando,
Florida, his years of service to the
industry and exceptional work as
a provider of Transitions® lens
products was recognized. He was
named the 2013 Transitions Eyecare
Professional of the Year (ECP of the
Year) in Canada.
A Passion for Premium Products
Yassein says he has always been
dedicated to providing the highest
quality lenses for his patients.
“I choose anything that is a
premium lens and Transitions lenses
are a home run in terms of patient
satisfaction,” he said.
The journey to Transitions ECP
of the Year began at a very young age.
Like many in the eyewear industry,
Yassein began working in the family
business.
“I started working at my father’s
lab and it led me down that road,”
he said.
His own experience with needing
glasses continued to teach him the
value of understanding the needs
of patients and the difference that a
good pair of eyewear can make.
“We like to get to know our
patients better. Get to know their
lifestyle. In doing so we then use
the various office tools that measure
every angle needed to create the
right pair of lenses,” he said. “When
you add all this up you have better
vision.”
This all-encompassing approach
is what first caught the eye of the
Transitions Optical team when
choosing nominees and winners.
“Wael’s passion for ensuring
that all of his patients are taking
steps to protect their eyes from
damaging UV made him a standout
candidate for 2013,” said Isabelle
Tremblay-Dawson, marketing manager,
Canada, Transitions Optical.
The Qualities of an
Exceptional ECP
Tremblay-Dawson said the Transitions
ECP of the Year must excel in
all of Transitions Optical’s key
evaluation areas, which include
commitment to photochromic growth;
alignment with the Transitions®
brand; participation in Transitions
Optic [8