For example, according to James,
the
national
consumer
purchase
the purchase rate to 40, 50 or even
the many “modes” of Transitions
80 percent?”
Signature lenses.
rate for Transitions lenses is slightly
Combined, Transitions Optical’s
TV
purchase intent for the product is
Increased Visibility Fuels Fire
for Opportunity
around 38 percent.
more than 14 percent in Canada, but
and
digital
campaigns
will
generate an estimated 390 million
For the first time, Transitions Optical
impressions among Canadians this
Added James, “with eight out
is talking to consumers about a
year.
of 10 clear lens wearers also telling
new product generation and the
“Our marketing efforts will help
us that they prefer the Transitions
technology behind the product by
spur consumers to go to their eyecare
Signature VII lens experience over
calling out Chromea7 technology
professional and ask for Transitions
their clear lenses, and with your
by
Signature lenses by name,” added
partnership, maybe we could move
commercial,
name
in
its
which
new
television
demonstrates
James. •
More information about the new Transitions Signature VII lenses can be found at www.TransitionsSignature.com
OPTICAL PRISM | DIGITAL SUPPLEMENT | MAY 2014
11