Optical Prism May 2014 | Page 10

“ ” MORE THAN 8 out of 10 clear lens wearers rate Transitions® Signature™ VII Lenses better than their regular, clear lenses. Introducing Transitions® Signature™ Vll lenses Transitions Optical kicked off 2014 by introducing the next generation of its core product: Transitions® Signature™ VII lenses with Chromea7™ technology. Transitions Signature VII lenses replace Transitions® VI lenses in the Transitions family of products as the optimal lens for maximum indoor clarity and responsiveness to UV outdoors. They use the patented Chromea7 technology—an exclusive dye formulation that allows the lenses to be more reactive to indirect sunlight and reflected sunlight, and to become even darker on hot days. Through its new testing methodology, called Life360™, Transitions Optical tested Transitions Signature VII lenses in more than 200 conditions representing real-life lighting situations, temperatures, weather conditions and geographies. The new len ͕́