Special feature
EXPANDING
EYEWEAR PORTFOLIOS
By Denis Langlois
Just as life keeps evolving, so too do eyewear SAFILO PORTFOLIO EXPANDS
companies. Safilo, a worldwide leader in the design, manufacturing
Various frame design, production and distribution
firms have expanded their portfolios in recent months
by adding new brands to their offerings.
Some of these additions are the result of acquisitions
or new partnerships, while others are launches of new
proprietary brands.
All of this is exciting news for Canadian ECPs and
consumers alike in an eyewear industry that is also
evolving and expanding.
and distribution of eyewear, has added several new
brands to its portfolio.
The initial release from DB Eyewear by David Beck-
ham, the first collection by David Beckham and Safilo,
is expected this spring.
Beckham, globally recognized for his style and inspired
by many years of fashion and grooming experience, has
worked closely with Safilo’s design team to imagine a
wide and complete collection of sunglasses and optical
frames, combining an effortless, British style and atti-
tude with a vintage, timeless spirit and a sharp focus on
detail and functionality, Safilo says.
28 Optical Prism | March 2020