On the cover
“This iconic trendsetter is a throwback from a style
Bollé created in the ‘80s. The new Chronoshield has a
redesigned profile that has been updated with modern
material and technologies, but still remains true to the
original design, which made headlines in its heyday
and was worn by world-renowned athletes and celebri-
ties,” he says.
The revamped Chronoshield comes in matte black or
shiny white frames with a choice of Phantom green,
Phantom brown red, brown blue or TNS gun lenses.
Bollé has sunglasses for virtually every activity, with
features and lenses that align with that activity and
with a prescription program to match.
The new Phantom Court lens is geared towards tennis
players and has been specifically engineered to en-
hance the yellow colour of a tennis ball.
BOLLÉ
Bollé Brands’ global vice-president of marketing Louis
Cisti says while the look of eyewear products is still a
“I’m sure tennis enthusiasts will find this pretty useful,
especially when balls can reach a speed of more than
130 miles per hour and reactivity is key,” says Cisti.
very important aspect in the buying process, the com-
pany’s customers are looking for more technical frames.
“With all the technical applications available, perfor-
mance is now tracked and scanned and athletes are
ready to invest more money in a product that is innova-
tive and can boost their performance,” he says.
Bollé’s latest cycling sunglasses, Lightshifter, are totally
in line with this demand.
The technical features meet the rigorous standards for
Lightshifter
professional athletes, while remaining comfortable to
wear.
The Lightshifter’s frames are available in black, white,
pink and crystal navy with matte finishes.
They can be paired with a number of Bollé’s cutting
edge lenses, including the Phantom series in brown red
and clear green or the popular TNS in gun or ice.
Cisti says Bollé Brands is also excited to showcase its
Chronoshield frames to both cycling and ski enthusiasts.
20 Optical Prism | March 2020
Chronoshield