Optical Prism March 2019 OP_march2019_online2 - Page 43

Glimpses MARCOLIN GROUP, BARTON PERREIRA SIGN DISTRIBUTION AGREEMENT Marcolin Group and Barton Perreira, the Los Angeles-based independent eyewear brand have entered into an exclusive agreement for the broad-based international distribution of Barton Perreira sun and optical eyewear. Under the new agreement, Marcolin Group will begin to bring Barton Perreira’s men’s and women’s eyewear collection to select retailers and optical shops in Southern Europe, the Middle East, Eastern Europe, Pacific Asia Countries, Southeast Asia, South America and Mexico. Barton Perreira will continue to handle design and manufacturing as well as manage sales to accounts in the rest of Europe, the United States, Canada and Japan. “This long-term partnership offers a unique opportunity for Marcolin Group to distribute, starting from selected countries, an eyewear collection which represents infinite creative inspiration and timeless elegance. With this new brand, we enhance our portfolio and open new opportunities for Marcolin Group to diversify the commercial business model,” says Marcolin CEO Massimo Renon. SAFILO SIGNS LICENCE AGREEMENTS Safilo Group has announced the recent signings of several eyewear licence agreements. In January, Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and Levi Strauss & Co, one of the world’s largest brand- name apparel companies and a global leader in jeanswear, announced a multi-year global licens- ing agreement for the design, manufacture and distribution of Levi’s branded eyewear. The agreement will come into effect in January 2020, with collections hitting the market for the 2020 spring/summer season, and it will run until November 2024, renewable for an additional five-years, up to 2029. In December, Safilo and Alpargatas, the Brazilian footwear, clothing and accessories company owner, signed an early renewal of their global havaianas eyewear license, whichis now running until Dec. 31, 2024. Also late last year, Safilo and Tommy Hilfiger announced the renewal of their global licensing agreement for the exclusive design, manufactur- ing and worldwide distribution of ophthalmic and sunglass collections under the TOMMY HILFIGER brand, one of the world’s leading premium designer lifestyle brands. The agreement is to run until Dec. 31, 2025. OPTICAL PRISM | March 2019 41