Optical Prism March 2019 OP_march2019_online2 - Page 36

Ocuco offers solutions to help ECPs compete online By Denis Langlois Ocuco’s OptiCommerce platform provides independent eye care professionals with the digital solutions they need to stand out, attract new customers and compete in the cluttered and increasingly important online marketplace. The website design and digital market- ing agency, acquired last year by Ocuco, offers a range of affordable on- line options, each designed for ECPs. “Ocuco supports independent opticians across the globe, which is their core business, and will be offering independ- ent Canadian opticians a range of extremely effective online solutions to allow them to compete with larger chains and their larger budgets,” says Ocuco’s OmniChannel Director, Andy Chance-Hill. “An effective online presence for an independent can increase the number of new patients, enhance patient retention and drive bottom line revenues and is essential for survival in the future.” The online solutions include straight- forward brochure sites, which allow independent retailers to present their brand online and entice new customers to come through their doors, and comprehensive catalogue sites, which allow retailers to display their products online and become a 24/7 showcase of their brand. Opticommerce also offers a full e-commerce solution, which transforms an optical business’s website into a virtual store and includes product catalogues and a 34 OPTICAL PRISM | March 2019 reordering system for patients. Opti- commerce was co-founded in 2008 by e-commerce entrepreneur Paul Clare and is now the leading provider of websites and e-commerce services to the United Kingdom’s eye care market. Ocuco became the majority shareholder of OptiCommerce last April, having worked with OptiCom- merce in partnership for many years and adding to Ocuco’s growing OmniChannel Division. “Many independents don’t have the budgets or expertise to create a true, omni-channel solution for their practice,” Clare says. “OptiCommerce provides independents with an affordable omni-channel solution as well as the digital marketing services to bring it to life.” OptiCommerce websites can be easily updated by users through an intuitive Content Management System. Clare says OptiCommerce also has omni-channel solutions that allow the ECP’s e-commerce websites to be integrated with their practice man- agement systems, allowing patients to book appointments online, browse through available frames, reserve glasses they want to try on in-store and even order products. The websites communicate with the practice management system to automatically update stock, sales, orders, patient records and schedulers. A popular addition is the contact lens module, which gives patients and prospects the ability to request their lenses online, either to be shipped or picked up, from a prescription held on the ECP’s system or uploaded by the customer. Clare says about 10 per cent of contact lens sales are made online and frame purchases on the web are “catching up” to that level. OptiCommerce add-ons also include a virtual try-on tool for frames. The company has the digital market- ing expertise to help drive clients to the retailer’s website as well through PCC, Social and email campaigns. Clare says a few Canadian ECPs are currently using OptiCommerce solu- tions and the company hopes to con- tinue adding more retailers in Canada. For more information about OptiCommerce, visit ocuco.com or opticommerce.co.uk.