Optical Prism March 2019 OP_march2019_online2 - Page 23

Centennial Optical and Riverside Opticalab are introducing a new customized progressive lens in Canada. The Kodak Unique DRO and Kodak Unique DRO HD are the newest additions to the Kodak Lens Profes- sional Series. DRO - Dynamic Reading Optimization - improves the overall optical performance of the lens while significantly reducing oblique astig- matic errors in the reading area. Additionally, Transitions Optical has announced the upcoming launch of the next generation of Transitions Signature lenses – Transitions Signature Gen 8. “The new Transitions Signature Gen 8 lenses are the result of over five years of product research and development and will deliver the next frontier of performance,” says Isabelle Tremblay- Dawson, director of business develop- ment, Transitions. Transitions Signature Gen 8 lenses will launch in Canada in the fall of 2019. The advancements in lens technologies continue to improve the world of eyewear. “With Transitions Optical’s Life360 testing methodology for research and development, we actually involve wearers in the process of researching when approaching product develop- ment,” says Tremblay-Dawson. “Real life metrics help us improve certain aspects of our lenses. We also interview eyeglass wearers on all aspects of their eyeglass experience to develop the best products.” “The average increase in effective reading area is 17 per cent over a range of prescriptions, while the average reduction in oblique astigmatic errors in the reading zone is 54 per cent,” says Rick Leroux, director of marketing and communications for lenses. This technology incorporates a power distribution that's specifically adapted for driving at all times. It includes a night vision zone that provides greater visual quality, especially when driving at night. The inMotion coating reduces light scattering and aberrations, while improving contrast and reducing glare. The inMotion offers anti-glareon both sides of the lens so no matter where light hits, you are given complete protection and a comfortable visual experience. For certain prescriptions, DRO can virtually eliminate oblique astigmatism. The technology greatly reduces off-axis viewing, allowing the eyes to comfortably focus in the reading area for longer periods of time. Kodak Unique DRO and Kodak Unique DRO HD progressive lenses are available hard coated or with Kodak Clean&CleAR, in the same wide range of lens materials and powers as Kodak Unique lenses. Plastic Plus is on the leading edge of lens technology innovation and recently introduced the inMotion collection of lenses and coatings. inMotion is available in single-vision and progressive. OPTICAL PRISM | March 2019 21