Optical Prism March 2019 OP_march2019_online2 - Page 22

Several lens companies have new innovations on offer for the Canadian marketplace in 2019. HOYA Vision Care Canada has launched LifeStyle 3, a new lens design that is offered in three variations – Indoor, Urban and Outdoor. Indoor places emphasis on near-vision focus, while Urban wearers enjoy equal focus on all main vision areas and Outdoor puts it primary focus on distance. A short conversation will quickly determine the design variation that is best suited for each patient. “Hoya understands that one design does not fit all,” says Ahmos Henry, President of Hoya Canada. “Lifestyle 3 also helps achieve optimal binocularity which minimizes non- adapts. Collectively, the Binocular Harmonization Technology, the Integrated Dual Surface Design tech- nology and the Binocular Eye Model make this one of the most advanced designs in Canada today.” One of the key components about the LifeStyle 3 design is that it’s built on Hoya’s patented Integrated Dual Side Optics platform, the first and only method that truly separates the verti- cal and horizontal components of the prescription to provide patients with maximum comfort, customization and widest field of vision in all viewing zones. The second, is HOYA’s implementation of patented Binocular Harmonization Technology (BHT) and the Binocular Eye Model. With BHT, the right and left prescription are treated as individ- ual components defining the required binocular lens design and then the necessary corridor length and progres- sive power distribution are calculated. 20 OPTICAL PRISM | March 2019 Patented algorithms and free form processing technology are imple- mented to achieve the finished product. “We know that more than 7 in 10 people have a difference in prescrip- tion from their left to right eye (Anisometro- pia/Anisotonia), which has an impact on adap- tation and overall comfort. The Hoya patented, and revolutionary Binocular Harmonization Technology, provides a solution that ensures both eyes receive equal, accommodative support, according to the needs of each eye,” Henry says. New from Essilor Canada is the Eye-Ruler 2, a magnetic camera that can be installed behind an ipad. “It allows the eye care professional to quickly and easily take a patient’s measurements to customize their lenses,” says Martine Ahier, marketing manager, Essilor. “It is intuitive, simple to use, and a great help in recommend- ing value-added lenses.” Essilor continues to innovate and lead the way in providing vision solutions. “Through our LiveOptics program, all our lenses are tested in real-life condi- tions by the people who would wear them to ensure that each breakthrough technology meets the needs of consumers,’’ says Ahier. Since creating the first progressive lens Varilux in 1959, Essilor is constantly “pushing the optical industry forward and changing how we tackle refractive issues like presbyopia, while helping eyecare professionals fulfil the consum- ers’ specific and evolving visual needs.” Hoyalux iD V+ lenses Transitions Optical continues to revolutionize lenses following the mo- mentum of the Transitions Signature Lenses Style Colours that launched in 2018. The Transitions Signature Lenses Style Colours expanded the availability of colours from brown, grey and graphite green to include amethyst, amber, sapphire and emerald. At the same time, Transitions also launched the Transitions XTRActive Lenses Style Mirrors, which added five new fashionable mirror options, including flash gold, silver, violet blue and the soon-to-be-released copper and blue green. In 2019, Transitions Optical has partnered with Johnson & Johnson Vision to make the leading light-adap- tive photochromic technology available in a contact lens. ACUVUE OASYS with Transitions Light Intelligent Technology creates a new category of contact lenses and expands the photochromic category beyond eyeglass lenses. ACUVUE OASYS with Transitions Light Intelligent Technology was also selected as one of TIME magazine’s ‘Best Inventions of 2018.’