Several lens companies have new
innovations on offer for the Canadian
marketplace in 2019.
HOYA Vision Care Canada has
launched LifeStyle 3, a new lens design
that is offered in three variations –
Indoor, Urban and Outdoor.
Indoor places emphasis on near-vision
focus, while Urban wearers enjoy
equal focus on all main vision areas
and Outdoor puts it primary focus on
distance. A short conversation will
quickly determine the design variation
that is best suited for each patient.
“Hoya understands that one design
does not fit all,” says Ahmos Henry,
President of Hoya Canada.
“Lifestyle 3 also helps achieve optimal
binocularity which minimizes non-
adapts. Collectively, the Binocular
Harmonization Technology, the
Integrated Dual Surface Design tech-
nology and the Binocular Eye Model
make this one of the most advanced
designs in Canada today.”
One of the key components about the
LifeStyle 3 design is that it’s built on
Hoya’s patented Integrated Dual Side
Optics platform, the first and only
method that truly separates the verti-
cal and horizontal components of the
prescription to provide patients with
maximum comfort, customization
and widest field of vision in all
viewing zones.
The second, is HOYA’s implementation
of patented Binocular Harmonization
Technology (BHT) and the Binocular
Eye Model. With BHT, the right and
left prescription are treated as individ-
ual components defining the required
binocular lens design and then the
necessary corridor length and progres-
sive power distribution are calculated.
20 OPTICAL PRISM | March 2019
Patented algorithms
and free form processing
technology are imple-
mented to achieve
the finished product.
“We know that more
than 7 in 10 people have a
difference in prescrip-
tion from their left to
right eye (Anisometro-
pia/Anisotonia), which
has an impact on adap-
tation and overall comfort. The
Hoya patented, and revolutionary
Binocular Harmonization Technology,
provides a solution that ensures both
eyes receive equal, accommodative
support, according to the needs of
each eye,” Henry says.
New from Essilor Canada is the
Eye-Ruler 2, a magnetic camera that
can be installed behind an ipad.
“It allows the eye care professional
to quickly and easily take a patient’s
measurements to customize their
lenses,” says Martine Ahier, marketing
manager, Essilor. “It is intuitive, simple
to use, and a great help in recommend-
ing value-added lenses.”
Essilor continues to innovate and lead
the way in providing vision solutions.
“Through our LiveOptics program, all
our lenses are tested in real-life condi-
tions by the people who would wear
them to ensure that each breakthrough
technology meets the needs of
consumers,’’ says Ahier.
Since creating the first progressive
lens Varilux in 1959, Essilor is constantly
“pushing the optical industry forward
and changing how we tackle refractive
issues like presbyopia, while helping
eyecare professionals fulfil the consum-
ers’ specific and evolving visual needs.”
Hoyalux iD V+ lenses
Transitions Optical continues to
revolutionize lenses following the mo-
mentum of the Transitions Signature
Lenses Style Colours that launched
in 2018.
The Transitions Signature Lenses
Style Colours expanded the availability
of colours from brown, grey and
graphite green to include amethyst,
amber, sapphire and emerald.
At the same time, Transitions also
launched the Transitions XTRActive
Lenses Style Mirrors, which added
five new fashionable mirror options,
including flash gold, silver, violet blue
and the soon-to-be-released copper
and blue green.
In 2019, Transitions Optical has
partnered with Johnson & Johnson
Vision to make the leading light-adap-
tive photochromic technology
available in a contact lens.
ACUVUE OASYS with Transitions
Light Intelligent Technology creates
a new category of contact lenses and
expands the photochromic category
beyond eyeglass lenses.
ACUVUE OASYS with Transitions
Light Intelligent Technology was also
selected as one of TIME magazine’s
‘Best Inventions of 2018.’