Optical Prism March 2016 | Page 43

Glimpses EYEWEAR DESIGNS LTD. AND WESTGROUPE ANNOUNCE DISTRIBUTION AGREEMENT FOR ÁLE Eyewear Designs Ltd. is proud to announce the agreement with WestGroupe to distribute Ále by Alessandra Eyewear and Sunwear collections in Canada. Ále by Alessandra is the popular lifestyle brand inspired by the life and style of international fashion icon and supermodel, Alessandra Ambrosio. A Victoria’s Secret angel for more than 10 years, Alessandra is the Brazilian born supermodel whose signature style has graced the cover of more than 70 fashion publications around the world. “We are very excited to be partnering with Michael and Beverly Suliteanu and the team at WestGroupe to launch the Ále by Alessandra Eyewear and Sunwear Collections in Canada. Our long-standing relationship with WestGroupe has been the key to our success in the Canadian market,” states Andrea Gluck, Co-President of Eyewear Designs Ltd. “The collection is designed for the fashion minded woman looking for stylish and affordable fashion and is perfect for the WestGroupe customer,” continues Gluck. For more information, please contact Carol Ann Edwards at [email protected] or visit westgroupe.com. PREMIERE CLASSE X SILMO PARIS A new and exclusive partnership from this September 2016. From the 2nd September 2016 at Porte de Versailles, the Premiere Classe trade show will be hosting an eyewear designer village by the name of “Village Silmo.” In addition to this the Silmo trade show, taking place from 23rd-26th September 2016, will open up an area dedicated to fashion accessories under the label Premiere Classe. Over the years, eyewear has become the ultimate fashion IT Product; as a must-have accessory, it has managed to secure its place in the Premiere Classe trade show aisles. Today, many eyewear brands have witnessed a rapid growth in their distribution networks world-wide and can now no longer confine themselves to the opticians market alone. As a result, Premiere Classe and Silmo, two trade shows organised by the Comexposium group, have decided to unite forces and expertise in order to showcase the creativity energies behind eyewear design in the entire range of accessories offered by Premiere Classe. Optical Prism | March 2016 41