Optical Prism March 2016 | Page 10

Vision & Voice KNOWLEDGE & NETWORKING As an independent optician and also the executive director of the Ontario Opticians Association(OOA), I find Transitions Academy a great opportunity to gain not only information on what’s coming up next from Transitions, but an opportunity to meet with industry leaders and decision makers. This is invaluable in my goal of promoting the OOA. The educational workshops were helpful in both my growth as an optician and as an executive director. Thanks Transitions for another great conference! Lorne Kashin, Executive Director Ontario Opticians Association Events such as Transitions Academy are valuable to ECPs for the obvious reason to learn about new products. Every industry needs to be on top of their products. If you are out of the loop, the optical shop may win that customer over. Academy was also a great way to network with others to learn how they manage their offices. Everything from product to sales techniques were discussed. The people I met have become colleagues and I know I can contact others for brainstorming at any time. Rachel Hill, Personal Optical Transitions Academy is an iconic optical industry event like no other. It brings together optical professionals of all capacities to share ideas, concepts and challenges in a casual friendly setting. There is a good dose of Transitions product information, but the overwhelming theme of Academy is truly a celebration of the Industry. Congratulations to Transitions on another great job, I very much enjoyed being part of it. Moe Benaim, Senior Category Director Emerging Business, Loblaw 08 Optical Prism | March 2016 "I always think events like the Transitions Academy are important. First off, you get to attend some great seminars to learn the latest information on upcoming or new products. Second, I cannot stress enough the importance of networking among your peers, especially an event like The Transitions Academy, when you get to meet people from our industry from all the Americas. You never know what you are going to learn from one another and what that connections will lead to in the future." Martin Lebeau Owner, Lebeau Optical