RXO
GO
is good to
A
dvancing to the finish
line just got a whole lot
clearer for athletes with
prescription
eyewear
needs. The visionary partnership of
Shamir and adidas eyewear (the sports
division of Silhouette International)
has leveled the playing field.
That’s what happens when
designers bring together Shamir,
a world leader in the development of
optical solutions for sports lenses, and
pair it with adidas eyewear, an iconic
sports eyewear brand with leadingedge Light Stabilizing Technology
(LST). The end result is the RXO
system—an
innovative
solution,
mounted on a highly technical
wraparound frame, compatible with
most prescriptions for single vision or
progressive prescription requirements.
“Thanks to the Shamir Attitude
Series, the adidas eyewear LST
technology is now being offered in the
market for patients with prescription
needs,” said Marine Chevanne, Public
Relations Coordinator of adidas
eyewear at COS. “Providing this great
new line to our ECPs is important as
22
OPTICAL PRISM | MARCH 2014
we know the population is aging in
Canada. ”
Developed with athletes in mind,
the RXO features direct inframe
glazing that offers a wider field of
view than adapter lenses. Using a
revolutionary system of cutting and
shaping lenses, Shamir has developed
the ability to ensure maximum
versatility and accuracy for cutting
and finishing the lens, ensuring an
accurate fit for a series of adidas
eyewear sports frames.
When teamed up with the adidas
eyewear LST technology, a high
quality filter that eliminates visual
distractions by enhancing contrasts
and reducing colour distortion and
eye fatigue, the RXO cuts down visual
distractions and offers athletes a clear
perception of their surroundings.
Benefits include improved reaction
times,
increased
concentration,
reduced possibility for injury and
better risk-assessment.
“Optometrists and opticians can
dispense wrap-around sunglasses
with confidence when they use the
RXO lenses, because of the Attitude
design and the adidas eyewear LST
technology working together in the
adidas frames,” said Martin Bell,
National Sales Manager for Shamir
Canada.
Bell knows that eye care
professionals have been leary
of
recommending
wrap-around
sunglasses for their patients, because
of the side-effects of visual distortion
and dizziness that occur with more
basic lenses. He insists that RXO is a
proven solution for most prescription
sunglass wearers that offers them a
full peripheral field of vision with
dramatically reduced distortions.
The RXO system has been
adapted for specific sports, from golf
and running to cycling. Athletes can
choose from the wide selection of
adidas eyewear sunglass sports frames
to meet their specifc performance
needs and be guaranteed of a visual
field without compromise.
For athletes looking for optimum
vision with a competitive edge, the
RXO is good to go with a clear view
from the starting line to the finish
line. •