Optical Prism July/Aug Issue Vol. 32 No. 3 - Page 53

glimpses Crizal Prevencia by Essilor Voted Eyecare Product of the Year W ithin the framework of the Product of Canadian winners were chosen. The one thing they all the Year Canada program from Rogers have in common? Innovation! Publishing Limited, Crizal Prevencia was voted Product of the Year in the eyecare category. “According to our research, innovation is an important Crizal Prevencia: Protect your patients’ eyes from harmful light. Light plays an essential role in our everyday life. It is fundamental for our vision and our overall well-being. factor for Canadians in choosing products,” said Jennifer But light can also be the cause of premature eye aging. Litterick, Group Publisher, Marketing and Retail Group, Harmful UV and Blue-violet light are present everywhere, Rogers Media. “This year’s winners are not only innovative, outdoors and indoors, and can cause long-term damage they are convenient and easy to use. Consumers are faced to our eyes and accelerate the onset of cataracts and with so many choices when they shop, and the Product AMD (age related macular degeneration). This is why of the Year seal helps them make decisions and leads your patients’ eyes need to be protected all day long, all Product of the Year Canada in the eyecare category Crizal year long. Crizal® Prevencia™ no-glare lenses by Essilor Prevencia, like all products entered into Product of the selectively filter out harmful UV and Blue-violet light Year Canada™, was tested and reviewed by an expert to prevent premature aging of your eyes, let essential jury panel made up of product experts, academics and visible light pass through to preserve overall well-being media personalities who chose the finalists. and provide optimal clarity of vision by eliminating glare, The selected products were then presented to consumer scratches, smudges, dust and water. All Crizal lenses respondents and rated on four distinct variables: Product provide complete UV protection, as confirmed by the Eye- Satisfaction, Product Innovation, Product Appeal and Sun Protection Factor (E-SPF™