Optical Prism July/Aug Issue Vol. 32 No. 3 - Page 50

glimpses Leboeuf Joins Launch of Signature Graphite Green Lens S tarting June 10, eyecare professionals throughout Laurence Leboeuf — Glamourous And Socially Conscious Canada will be able to present Transitions® Aware of the importance of maintaining good visual Signature™ VII Graphite Green lenses to all their health, Laurence Leboeuf has agreed to join the Canadian customers. An Iconic Tint Eyecare professionals and their customers might recognize the iconic green color of the lens, as it dates back to the 1950s when the color was applied to sunglasses worn by U.S. Navy pilots. “Our exclusive graphite green Transitions Signature VII lenses allow wearers to see the world in a shade of green that helps things look natural, and the iconic color also brings a sense of style to eyeglass lenses,” said Kristel Bordeleau-Tassile, Essilor Canada’s Transitions Brand Manager. “Essilor is proud to partner with Transitions Optical to launch the latest in photochromic lens technology and bring back a popular lens color that looks great and offers better vision in variable and bright light conditions.” campaign to launch Essilor’s Transitions® Signature™ Graphite Green lenses. She perfectly represents the target market for these new corrective lenses: young, trendy adults, always on the move and enjoying the glamorous side of life. Luxottica Closes Winnipeg Plant T he closure is expected to result in the loss of up to 200 jobs, something provincial officials said they were not expecting. A statement provided by Communications Services Manitoba on behalf of the provincial government said: “The decision to close the Luxottica’s Winnipeg plant appears to be part of a larger consolidation of its North American manufacturing facilities. The company did not approach the Province about keeping the Winnipeg manufacturing facility open. The company has indicated that is also reducing the staffing levels in the Cincinnati Optical Village facility.” In a statement provided to Optical Prism by Jane Lehman, Head of Corporate Communications for North America, the company noted the change was part of the company’s regular review procedures. The statement read: Luxottica’s commitment to providing great customer experiences includes bringing the newest lens manufacturing technologies to instore labs and operating innovative manufacturing facilities. Luxottica regularly reviews in-store labs and manufacturing facilities to drive efficiency and maximize resources across its manufacturing network. As a result of the most recent review, Luxottica has made the difficult decision to close its Winnipeg manufacturing facility in Canada on May 29, 2014. The Canadian production will continue through our partner distribution facility in Toronto, as well as US facilities. The Opticians Association of Canada (OAC) said the shut down is a result of globalization in the industry. 48 continued on page 49 O P T I C A L P R I S M | J U LY / A U G U S T 2 0 1 4