Optical Prism July/Aug Issue Vol. 32 No. 3 - Page 36

SOHO Kidz SK2001 from Optika Eyewear Superflex Kids are Super Fun The name says it all. Beverly Suliteanu, Vice President of Product Development for WestGroupe, knows that children and parents alike want fun, function and flexibility in the eyewear they buy, so that the children will want to wear it. She has designed the Superflex Kids line accordingly. “We have always approached the design of Superflex kids from both the parent and child’s point of view,” Suliteanu said, noting that acetate frames in retro styles continue to be popular with both audiences., offering a laid-back yet sporty feel. “We try and create fun, cool eyewear that kids want to wear but focus as much time on the quality, fit, comfort and durability of the frame.” Suliteanu says colour is the most dominate trend. “For the boys, blue takes centre stage as a core colour, alongside of grey, black and brown,” she said, adding, “Accents colours for boys are what have really changed this year. Bright hues such as red, orange, white and bright blues are being used as secondary colours giving the styles a sporty, fun look.” Bold and vibrant is key for the From top: Superflex Kids SFK 129 and SFK 130 34 O P T I C A L P R I S M | J U LY / A U G U S T 2 0 1 4 girl’s selection. “Turquoise continues to be a hot colour for girls, as well as a myriad of rainbow bright colours including pink, purple, and green. “ Optika celebrates Soho Kidz Optika is launching a brand new collection for children’s eyewear in SOHO Kidz. Richard Allan, Vice President of Sales for Optika Eyewear says this collection offers a quality selection of eyewear that is affordable. “Our SOHO Kids collection definitely meets that requirement, by offering a beautiful product at a very competitive price,” Allan said, noting the collection features super Y