Geek Chic
GEEK Eyewear has been on the
forefront of a revolution of cool that
is changing the appeal of eyewear.
Company founder Alena Lehrer
understands her brand and her
customers.
“Kids and teens are getting the
message: wearing eyewear is fun,”
Lehrer said. “Kids today are begging
their parents to get them a pair of
ready-to-wear fashion eyewear, and a
look that is hot.”
Lehrer
understands
that
younger patients with unique
vision challenges want style, while
parents want to invest in a product
that offers comfort and a proper fit.
GEEK Eyewear strives to blend it all
together, by creating collections that
are as versatile as the wearers. From
children to teens, GEEK Eyewear
remains on-trend.
“Parents continue to support the
trend away from metal and toward
plastic frames. The perception is
that plastic frames are more durable
and a better choice for active kids
and teens,” she explains. “Today’s kids
know what they want. To balance
their parent’s wish for a well-fitting,
durable frame with the holy grail of
looking “hot,” today’s eyewear market
for young people is turning to handpainted frames, and styles with strong
pops of colour.”
Melding classic shapes with
vibrant shades, GEEK Eyewear has
a pantone that ranges from punch
greens and radiant orchid to tangy
mandarins fluorescent yellows, to
name a few.
“Today’s teens are showing
up wearing the same modified cat
eyes they see teen stars wearing
on TV … getting their cues from
fashion bloggers their age that have
over a half-million teens following
them. These celebrity bloggers are
recommending GEEK Eyewear in
square and geometri