Optical Prism July/Aug Issue Vol. 32 No. 3 - Page 14

preview Hello Kitty, Hello Style For Summer 2014 The adorable Hello Kitty Eyewear is now available through WestGroupe, with an initial collection that features eight styles available in three colors each, with branding girls are sure to love. The Hello Kitty brand is extremely popular with a loyal fan base, designed with a superior quality to create an eyewear product that parents can feel good about purchasing, and young girls can feel confident wearing. With each frame, a Hello Kitty purse case is included. For more information visit www.westgroupe.com Optical Prism and JOBS4ECPs Announce Jobs Site Partnership JOB4ECP’S Optical Prism and JOBS4ECPs have joined together to offer an exciting new collection of services for Canadian Eyecare Providers. The collaboration will mean greater access to job resources, listings and other marketing and communications materials. Jobs 4 ECP’s is a specialist job site for the eyecare industry, launched as Canada’s first job search website geared solely for the eyecare industry and community. “Both organizations see the value of working together to offer unprecedented services and benefits to Canadian eyecare professionals,” said Trudi Charest, President and Founder of JOBS4ECPs. “We see the marketing and communications strengths of Optical Prism as well as their long standing reputation as Canada’s leading eyecare magazine.” Professionals turn to Optical Prism for its thorough and insightful coverage of the eyewear industry including articles on practice management, eye health, marketing and merchandising. New products and developments within the industry are covered in each issue and clinical material relating to lenses and contact lenses are also featured. Optical Prism publisher Robert May adds, “We are excited to be a part of JOBS4ECPs newly redesigned website as Optical Prism will power the newsfeed on the homepage offering the latest news for eyecare providers utilizing the site.” He added Optical Prism sees mutual opportunities to work together on several projects that will strengthen the marketshare of both companies and continue to enforce our leadership in the Canadian eyecare marketplace. We invite you to visit both newly redesigned websites and join our growing online community www.jobs4ecps.ca and www.opticalprism.ca. 12 O P T I C A L P R I S M | J U LY / A U G U S T 2014