preview WestGroupe Launches New Balance Kids Eyewear For Summer 2014 WestGroupe is pleased to announce an agreement with Eyewear Designs Ltd. for the Canadian distribution rights for New Balance Kids Eyewear. With six styles, including five metal and one acetate model, in a New Balance brand case, the backto-school collection makes eyewear cool. The NBK collection is targeted at boys age seven to 13 and is perfect for those leading an active lifestyle. Styling is on-trend, with a mix of metal and acetate models, so that youth will be keen to wear the brand. As durability is key, NBK offers a 180 degree spring hinge on all styles providing an extra dose of strength and comfort for rough and ready wear. Parents love that the NBK Kids Collection brand is synonymous with fit and comfort. Kids love the sporty, cool styling. 10 O P T I C A L P R I S M | J U LY / A U G U S T 2 0 1 4 For more information please visit www.westgroupe.com SKECHERS Eyewear For Kids Makes The Grade This summer, SKECHERS Kids Eyewear, from Marcolin USA/ Viva offers different styles for girls and boys to celebrate their unique eyewear styles. The girls collection is as diverse as the children who want to express their own personal style. The Building Blocks line features crystal and multi-layered acetate frames with black temples. Animal Instincts combine crystal acetate and satin metal frames with colourful animal prints, for a playful style. Peace & Love bring together the harmony of candycoloured acetate and satin metal frames with enamel heart, flower and peace sign accents. For the boys, the Sports Flare collection brings neutral colour acetate and satin mental frames together with pops of colour. The Short Circuit line offers dual coloured acetates and dual coloured plated metal frames with robotinspired laser etched circuit board patterns. For more information visit www.marcolin.com.