Optical Prism July 2017 | Page 19

WestGroupe The Vision Council says parents should guide their children's eyewear choices based on their vision needs and active lifestyles, with careful consideration of the various lens and frame options available on the market. “When it comes to frames, carefully evaluate what will feel best on your child's face and the types of activities they participate in to ensuring maximum safety and comfort, and of course, optimized vision,” said Vision Council's Jessica Lutz. “Lots of frame companies take adult trends and translate them to children's eyewear, giving way to lots of fashionable frame options for little ones.” Depending on the reasoning for your child wearing glasses, there are a variety of lenses with specific purposes to choose from. But if the frames don’t feel good on their faces, children are less inclined to make wearing them a habit. And regardless of a child's age or if they need a prescription, all children should get in the habit of wearing sunglasses or other UV-protective eyewear every time they go outside. Optical Prism caught up with brands like Marchon, Alternative Eyewear/ Plan B, Ogi, WestGroupe and Marcolin to see what they're offering parents for their children's eyewear needs. Tony Hawk THK-12 by WestGroupe. Optical Prism | July 2017 17